Hi, I’m Rachel.
After 6+ years working in marketing across agencies, startups, and local organizations, I started Backal Marketing to get back to the part of marketing I love most: working with business owners who are passionate about what they do and just need help sharing their story.
I bring big-agency strategy without the big-agency feel, helping small businesses turn their ideas into thoughtful marketing that feels like them and actually moves their business forward.
Businesses I’ve Supported
Over the years, I’ve had the opportunity to support businesses and organizations across healthcare, real estate, tech, professional services, hospitality, and the Charleston community.
From launching a new medical practice and helping a real estate brand break into a new market to rebranding a SaaS platform and growing a local podcast, my approach is never one-size-fits-all. I get to know the business, figure out what makes it worth talking about, and build the strategy from there.
Ready to make some marketing magic?
Tell me a little about your business, what you’re working on, and where you could use some help. Whether you need a full strategy or just an extra creative brain, I’d love to hear about it.